Development index

Twenty-seven little people. Each one has a name, a vibe, and a wardrobe.

Every iconkind character, with its binomial, measurements and back-code.

Friendly, expressive vector mascots built from interchangeable parts — outfit, hair, hat, icon, expression. Each one is its own little person.

Concept: a dinosaur form inside the iconkind brand.

The companion form: seventeen creatures assembled from a shared core.

Concept: a mermaid form inside the iconkind brand.

Every iconkind character is built from the same six interchangeable slots.

The fabric identity: navy canvas, cream weave and the selvedge thread — how materials sit beside the palette, on t-shirts and plush.

A character system that grew out of the V3 engine and turned into a small family with names and opinions.

Every iconkind page, for fast preview.

Twelve gift cards composed from objects rather than drawn — the same def on screen and on press.

Twelve Cornish sea fish in side view — pilchard to conger — and six of them in a shoal.

Five body forms, one family: iconkind, merkind, dinokind, palkind and treekind.

Working out iconkind's logo for clothing, plush toys and the site: wordmark, emblems, lockups and woven labels.

Every iconkind mark, the mounts they sit on and the rings they wear — one drawing serving a chest, a garment, a sticker and a page.

Die-cut vinyl stickers of the iconkind cast — the cut path derived from the artwork rather than drawn.

The treekind form: five crowns, ten kinds, and a grove whose root links are drawn from real kin similarity.

Ten named treekinds — one per kind, two per crown — and five of them standing together on one ground line.

Character shirts and signal shirts: two ranges on one shelf, both generated from the iconkind register.

iconkind's own capitals: drawn, not licensed. The alphabet, the wordmark and the four card styles.