The Icon
The Icon. Says less than anyone in the room and is listened to more. Clean lines, no noise.
I don't say much. I don't need to. Keep it clean, keep it simple, pick the one thing that's right and leave the rest in the shop. People hear you better when you're not shouting.
Restraint. The one good thing instead of five loud ones; a clean line, a plain white tee, a word that lands. Composure under attention. Quality that doesn't need a logo.
Composed, assured, spare — short sentences, no adjectives he hasn't earned. Cool without being cold; a smile you hear rather than see.
Less. Then a little less.
Clean lines. No noise.
Pick one. Pick right.
Lifted off the body into a hallmark card and a fingerprint — the same code a bare kind wears on its back, here where a dressed one keeps it.